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Consumer Brands: Why Do We Buy?

Cambridge Associates
Consumer Brands: Why Do We Buy?

Consumers are demanding more from brands than ever before, but how are brands rising to the occasion?

In this episode of Unseen Upside: Investments Beyond Their Returns, Cambridge Associates’ Global Head of Private Investments, Andrea Auerbach, looks at how technology, coupled with evolving consumer preferences, are impacting how both startups and incumbent brands market themselves. We also speak with Jenny Gyllander, Founder of Thingtesting, which aims to be a “millennial Consumer Reports” as well as Robin Tsai and Wayne Wu, both General Partners at VMG Partners.

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Unseen Upside: Investments Beyond Their Returns is developed in partnership with PRX, an award-winning podcast media company. Cambridge Associates is a global investment firm with 50+ years of institutional investing experience. The firm aims to help pension plans, endowments & foundations, healthcare systems, and private clients achieve their investment goals and maximize their impact on the world. Cambridge Associates delivers a range of services, including outsourced CIO, non-discretionary portfolio management, staff extension and alternative asset class mandates. Contact us today.

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