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Consumer Brands: Why Do We Buy?

Cambridge Associates

Consumers are demanding more from brands than ever before, but how are brands rising to the occasion?

In this episode of Unseen Upside: Investments Beyond Their Returns, Cambridge Associates’ Global Head of Private Investments, Andrea Auerbach, looks at how technology, coupled with evolving consumer preferences, are impacting how both startups and incumbent brands market themselves. We also speak with Jenny Gyllander, Founder of Thingtesting, which aims to be a “millennial Consumer Reports” as well as Robin Tsai and Wayne Wu, both General Partners at VMG Partners.

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Unseen Upside: Investments Beyond Their Returns is developed in partnership with PRX, an award-winning podcast media company. Cambridge Associates is a global investment firm with 50+ years of institutional investing experience. We partner with private clients, endowments, foundations, pension plans, and corporations to design and manage custom portfolios focused on generating alpha and achieving investment objectives. Our services include outsourced CIO, non-discretionary portfolio management, staff extension, and alternative asset class mandates. Learn more about us.

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