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Krista Matthews

Head of Strategic Marketing

Krista Matthews is the Head of Strategic Marketing at Cambridge Associates.

In her role, Krista is responsible for overseeing all global marketing functions and initiatives that help the firm to represent its brand, grow the business, and deliver an exceptional client experience. Her global team includes segment marketing, public relations, digital marketing, corporate branding, competitive and strategic analysis, and global client events.

At the firm for nearly 25 years, Krista has held several leadership positions within the firm’s marketing and sales teams. Prior to her current role, she was most recently Head of Corporate Marketing, where she oversaw the firm’s external branding and communications efforts. She also spent ten years in business development, where she was responsible for cultivating new client relationships for the firm.

Krista received her MBA from Babson College and her BA from Syracuse University.

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