The fashion industry accounts for up to 10% of global carbon dioxide output and roughly 2.6 million tons of clothing returns end up in US landfills each year instead of being resold. Meanwhile, the shipping for these returns account for around 16 million tons of CO2 emissions—and fast fashion is making things worse.
But what if deep tech could help to cut down on returns? Amid the rise of conscious consumerism, one company is using video game technology and AI-generated avatars to help online shoppers try on clothing virtually before they buy, in the hopes of making the fashion industry more sustainable.
We sat down with Christine Marzano (Founder and CEO of BODS); Carle Stenmark (Partner at VMG Partners); Jennifer Varekamp (Chair of the Fashion Design Department at Massachusetts College of Art [MassArt]); and Annachiara Marcandalli (Partner and European Head of Sustainable & Impact Investing at Cambridge Associates) to learn more.
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Unseen Upside: Investments Beyond Their Returns is developed in partnership with PRX, an award-winning podcast media company. Cambridge Associates is a global investment firm that works with endowments, foundations, healthcare systems, pension plans, and private clients to implement and manage custom investment portfolios that aim to generate outperformance and maximize their impact on the world. Cambridge Associates delivers a range of portfolio management services, including outsourced CIO, non-discretionary portfolio management, staff extension, and asset class mandates.
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